Go-to-market strategy and partnerships
As the first Marketing hire at Rendyr, I hustled to uncover customer insights through direct calls, partnered with top universities to shape product-market fit and built our influencer program from the ground up.
I believe deeply in cross-collaboration—you might have found me working with our engineering team to understand how different materials react to a diode laser or brainstorming CNC designs with our industrial designer for content.
Role:
Led customer interviews and research
Led go-to-market launch strategy after Kickstarter
Built B2B and Influencer partnership program
Led content development across all channels (case studies, short-form video, interviews, etc.)
Brand messaging and visioning
Led website design and management
Tools:
Klaviyo, Miro, Adobe, Google Analytics, Meta Ads, Adobe, Shopify
Our team ❤️
