Macro-perspective improvement,
with deep enthusiasm, thoughtful questions, and an itch to create.
Traditional resumes don’t tell the whole story, so I figured I would try to fill in a few gaps…
Communications & Rebranding
I collaborated with Bruce Mau Design to re-envision their website, case studies, articles, photographic direction, and more.
From being a Superman-led to an Avengers-led studio, Laura Stein RGD takes us through the "friends and family" re-branding process.
GTM Strategy and Partnerships
As the first Marketing hire at Rendyr, I hustled to uncover customer insights through direct calls, partnered with top universities to shape product-market fit, and dove deep into GTM strategies.
I believe deeply in cross-collaboration—you might have found me chatting with our VP of Engineering about electrical components or brainstorming influencer partnerships with our CEO and ad agency.
Strategy and Design Consulting
There’s nothing I love more than seeing it all come together — design, communications, visuals, and user experience. I work closely with entrepreneurs to develop their vision; whether that’s a website, visual content, or overall strategy.
The Red Briefcase Club
Empowering women in business? Sharing ideas in a group setting? Social events with a purpose?
Yes. Yes. Yes.
I co-founded The Red Briefcase Club with my friend & collaborator, Patricia Benitez. We built a community of women in the Triad from the ground up. Here’s a look at some of our members. ;)
B Corp Clinic Consultant
Ushered change at a Software company using B Corp standards and listened to current employee experiences. We developed new employee engagement surveys, redesigned the onboarding process, and suggested ways for them to refine company culture.
Group Formation in the Work Environment
“What do founders need in order to scale an effective team?” We found three themes throughout our research: Psychological safety, emotional norms, and diversity. From these themes, we created modules for the Andrews Launch Accelerator.
Behavioral Insights
How can researchers best motivate entrepreneurs to participate in the academic research that will ultimately benefit small businesses across the nation? Over the course of 8 weeks, we used behavioral science principles and A/B testing to nudge entrepreneurs to sign up for networkimpact.io